How is a Biller Direct model characterized?

The Biller Direct model is characterized by a biller establishing its own electronic billing capability on its own website. This means that companies or organizations take the initiative to create a platform that allows consumers to view and pay their bills directly through the biller's website.

In this model, the biller has full control over the billing interface and customer experience, which can enhance branding and ensure that customers have a consistent experience aligned with other services the company offers. This direct interaction can improve customer satisfaction as consumers can manage their bills in a familiar environment without needing to navigate third-party services. The Biller Direct approach also allows for greater security and ease of access since consumers deal directly with a trusted source for their billing needs.

The other options describe different models or services that do not align with the direct involvement of the biller in managing their billing processes on their own platform.