How is a "brick and mortar" business defined?

A "brick and mortar" business is defined as a traditional business with a physical location where customers can visit to make purchases, access services, or engage with the brand directly. This type of business typically includes retail stores, restaurants, and service providers that operate from a specific geographical location, distinguishing them from e-commerce businesses that operate solely online.

The emphasis is on the physical presence of the business, which lends itself to a unique shopping experience that many consumers still value, such as immediate access to products and face-to-face customer service. This definition aligns with how brick and mortar businesses have traditionally been characterized in the marketplace, focusing on tangible locations where transactional activities occur.

In contrast, other business models mentioned do not fit this definition: businesses that operate solely online do not have a physical storefront; hybrid models combine online and offline strategies but do not fully encapsulate the brick and mortar concept; and those that focus exclusively on deliveries may lack a physical presence that customers can visit, differentiating them further from traditional brick and mortar establishments.