In B2C transactions, who is typically involved?

In business-to-consumer (B2C) transactions, the primary parties involved are a business and a consumer. This type of transaction typically involves the sale of goods or services from businesses directly to individual consumers. The focus in B2C is on the end users who purchase products for personal use rather than for resale or business operations.

In this model, businesses may engage in various marketing strategies to attract consumers, provide customer support, and facilitate the buying process through e-commerce platforms or physical storefronts. The transactions can occur online or in person, but the key factor is that the consumer is the final buyer of the product or service.

Understanding this dynamic is essential because it reflects how businesses tailor their marketing, pricing, and customer service strategies to meet the needs of individual consumers in a competitive marketplace. The other options involve different transactional relationships which do not fit the definition of B2C.