What does Business-to-Consumer (B2C) refer to?

Business-to-Consumer (B2C) refers to a type of business model that focuses on transactions between a business and individual consumers. In this model, companies sell products or services directly to end-users. B2C businesses typically operate through various channels, including e-commerce websites, physical retail stores, and mobile applications, making it easier for consumers to purchase goods and services from the comfort of their homes or on-the-go. This model is distinct because it emphasizes the direct relationship between the business and the consumer, often incorporating marketing strategies that target individual buyers rather than other businesses.

In contrast, the other options relate to different aspects of commerce. Payment processing pertains to how transactions are completed electronically, which encompasses methods and systems used in B2C transactions but is not itself a business model. A customer service approach focuses on how businesses manage interactions with consumers, which is crucial within a B2C framework but again does not define the model itself. Lastly, a regulatory framework involves the laws and guidelines governing business transactions, but it does not specifically describe the relationship dynamics represented in B2C. By understanding B2C as a business model, one can better grasp the foundational concepts of consumer interaction and sales strategies.