What does ECI stand for in electronic commerce?

The correct answer is Electronic Commerce Indicator. This term is widely recognized in the context of electronic commerce, where it refers to a specific metric or indicator that helps assess various aspects of online business transactions. The focus on electronic commerce highlights the relevance of the term in understanding the online marketplace, including aspects like consumer behavior, transaction volume, and overall performance of e-commerce activities.

Understanding the significant role of e-commerce and its indicators is crucial for professionals in the field, as it provides insights that can drive strategic decisions related to marketing, customer engagement, and operational improvements in the digital marketplace.