What does the Better Business Bureau primarily focus on?

The Better Business Bureau (BBB) primarily focuses on maintaining trust between businesses and the public. It serves as a mediator and advocate for consumers, providing them with information about the reliability and performance of businesses. The organization aims to foster a trustworthy marketplace by setting standards for ethical business behavior, offering reliability reports, and resolving complaints between consumers and businesses. This mission reinforces its role in building consumer confidence and encouraging good business practices, ensuring that consumers can make informed choices based on the integrity of companies they engage with.

The other options pertain to different functions that do not align with the BBB's core mission. For instance, providing loans to businesses is not a service provided by the BBB; rather, such financial services typically come from banks or lenders. Conducting market research is a function that involves analyzing consumers and businesses, but this isn't a primary focus of the BBB, which is more dedicated to accountability and ethical standards. Lastly, while the BBB may advocate for fair business practices, it does not implement government regulations, as its role is more about self-regulation and consumer education in business interactions.