What does the term Business-to-Business refer to?

The term Business-to-Business (B2B) refers specifically to processes and services carried out between two businesses. This encompasses various transactions that occur when one business sells products or services to another business rather than to individual consumers. B2B interactions often involve wholesale trade, services like consulting or IT solutions, and other business services that support operational functions across enterprises.

This term is pivotal in understanding how businesses interact within the economy as it emphasizes the role of commercial relationships and transactions that are necessary for the functioning of broader supply chains and service networks. B2B can include a variety of business operations, such as inter-company sales, outsourcing partnerships, and corporate contracts, highlighting that the focus is purely on the business dynamics without the influence of direct consumer interaction.