What is the name of the Visa corporate identity mark introduced in March 2005?

The name of the Visa corporate identity mark introduced in March 2005 is known as the Enhanced Visa Wordmark. This rebranding represented an evolution in Visa’s visual identity, aiming to create a more modern and cohesive appearance that resonates with the company's global presence and business strategy. The Enhanced Visa Wordmark was designed to reflect a commitment to innovation and excellence in the electronic payments industry, consolidating the brand recognition and offering a simplified, elegant visual that is easily identifiable.

By using "Enhanced" in the name, it indicates that it was not just a simple logo change but rather an improvement and evolution of their branding strategy to better connect with consumers and clients across various markets. This marks a significant step in Visa's efforts to strengthen its identity in a competitive marketplace.