What is the primary purpose of the Buyers' Guide Service?

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Prepare for the Certified Compensation Professional (CCP) Electronic Transactions Association (ETA) Exam with flashcards and multiple choice questions. Each question includes hints and explanations to enhance your understanding. Get ready for your CCP exam today!

The primary purpose of the Buyers' Guide Service is to educate merchants about the payment processing industry and the options available to them. It serves as a resource that provides detailed information on different payment solutions, helping merchants make informed decisions that align with their business needs. By offering insights into payment methods, processing fees, technology solutions, and compliance requirements, the Buyers' Guide Service empowers merchants to choose the best payment systems for their operations, ultimately enhancing their business efficiency and customer satisfaction. Thus, while the other options relate to potential benefits or marketing strategies, the core function of the Buyers' Guide Service remains focused on education and support for merchants.

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