What is the primary target demographic for General Purpose Reloadable Prepaid Cards (GPR)?

The primary target demographic for General Purpose Reloadable Prepaid Cards (GPR) is indeed the unbanked population. This group typically includes individuals who do not have a traditional bank account and may face barriers to accessing conventional banking services. GPR cards provide a versatile financial tool that allows these individuals to manage their finances without the need for a bank account.

These cards can be loaded with funds and used for a variety of transactions, similar to debit cards, but they offer the added benefit of not requiring a credit check or a bank account to acquire them. GPR cards are particularly appealing to those who prefer to avoid the fees associated with traditional banking or who are seeking a more accessible alternative for managing their money.

The unbanked demographic benefits from the convenience and security of using prepaid cards for everyday purchases, making it easier for them to participate in the financial ecosystem without needing to rely on cash, which can be risky and less practical in today's digital economy. Thus, the focus on this demographic aligns with the purpose of GPR cards, making the choice correctly identified as the unbanked population.