What is the purpose of card reissue?

The purpose of card reissue primarily revolves around the necessity to replace cards before they expire. This process ensures that cardholders continue to have uninterrupted access to their payment methods and can engage in transactions without any disruptions that might occur if a card were to expire. By issuing new cards proactively, financial institutions help maintain customer satisfaction and loyalty.

Reissuing cards well before their expiration date also allows institutions to incorporate updated security features and technology advancements that may not have been present in the previous card design. This practice is crucial for safeguarding cardholder information and mitigating fraud risks.

Other choices presented, while related to card management, do not encapsulate the primary intent behind reissue effectively. For instance, issuing cards for promotional purposes is typically not categorized under the standard reissue process. Updating personal information is handled through separate customer service inquiries rather than through reissuing cards. Recycling old cards for compliance pertains more to how institutions manage their cards after expiration or cancellation, rather than the active reissue process.