What type of card bears the trade name or mark of an affinity partner and is often associated with marketing alliances?

The type of card that bears the trade name or mark of an affinity partner and is often associated with marketing alliances is known as an affinity card. Affinity cards are co-branded products that leverage the branding and marketing strength of a partner organization, such as non-profits, universities, or various interest groups, to enhance customer loyalty and drive usage. These cards typically offer rewards or benefits related to the affinity partner's interests or causes, making them attractive to consumers who have a strong connection to the partner organization.

This marketing strategy benefits all parties involved: the financial institution can gain customers eager to support their chosen organization through their spending, while the affinity partner can generate revenue through card usage and strengthen their engagement with members. This distinct association with a partner's branding is what sets affinity cards apart from general credit or debit cards, which do not carry that specific affiliation.