What type of data includes merchant street address and phone number?

The correct answer is Enhanced Merchant-Level Data because this type of data provides detailed information about merchants, including identifiers like street addresses and phone numbers. Enhanced Merchant-Level Data goes beyond basic identifiers to include additional merchant attributes, which are useful for a variety of operational, analytical, and customer service functions.

In this context, Enhanced Merchant-Level Data gives businesses important context about the locations and contact points for their merchants, helping with partnerships, dispute resolutions, and customer inquiries. This level of detail is vital for creating more effective and personalized consumer interactions and for aiding in strategic decision-making.

Basic Merchant Data, on the other hand, generally captures only the fundamental identifiers without the additional detail, while Enhanced Transaction-Level Data and Standard Transaction Data focus more on transaction metrics rather than merchant specifics. Understanding the depth and type of data available is essential for effective data utilization in the payments industry.