Which of the following data could include details about items purchased and their costs?

Enhanced Transaction-Level Data is indeed the correct choice because it contains detailed information about each transaction, including specifics such as items purchased, their costs, and any associated fees. This level of data goes beyond basic transaction details by providing a comprehensive view of the purchasing process, which can include multiple items within a single transaction and their respective costs.

This rich detail is valuable for merchants, as it allows them to analyze customer purchasing behaviors, manage inventory more effectively, and tailor marketing strategies based on insights gained from consumer purchases. By examining Enhanced Transaction-Level Data, businesses can gain a deeper understanding of sales patterns, customer preferences, and overall revenue generation.

Other types of data, such as Enhanced Merchant-Level Data, generally focus on aggregated information about the merchant’s overall transaction performance rather than individual items. Customer Information Data typically comprises demographic or contact details pertaining to customers rather than transaction specifics, while Basic Transaction Data usually only includes the essential information of the transaction, such as transaction date, amount, and method of payment—lacking the item-level detail needed to understand what was purchased and at what cost.