Who supports a member's issuing program by soliciting cardholders and providing customer service within the MasterCard framework?

The role of soliciting cardholders and providing customer service within the MasterCard framework is primarily performed by the Cardholder MSP, or Member Service Provider. This entity is responsible for the management and support of the card issuing program, which includes direct interactions with cardholders. In this capacity, they ensure that cardholders receive the necessary assistance and services related to their accounts, such as resolving issues, answering inquiries, and promoting card usage.

The Cardholder MSP operates within the established guidelines of the MasterCard framework, which helps maintain consistency and quality of service. This support is essential for both customer satisfaction and the overall success of the issuing program, as it fosters loyalty among cardholders and encourages the use of the card.

In contrast, the Card Issuing Bank primarily focuses on the financial aspects of issuing cards, such as underwriting and risk management, rather than direct customer engagement. The Cardmember refers to the individual consumer who holds the card, while Card Not Present generally describes a type of transaction rather than an entity involved in customer service or program support.